Pure Parima Pink Campaign Supports Breast Cancer Month

Pure Parima, a leading luxury bedding and textile brand specializing in certified Egyptian cotton, is recognizing Breast Cancer Awareness Month with its Pink Campaign throughout October. A portion of the proceeds from every purchase of the company’s pink products will be donated to breast cancer research.

Promoted under the message “Pink, with a purpose,” the campaign invites customers to support ongoing breast cancer research by purchasing from Pure Parima’s pink bedding collections, bringing attention to a disease that affects hundreds of thousands of people in the United States each year. 

“Breast cancer has touched the lives of so many families, and we wanted to find a way to contribute to the research that supports patients and their loved ones,” said Parima Ijaz, founder of Pure Parima. “Our pink bedding collections have always been part of our brand, but this October, they carry an additional purpose. We hope this campaign encourages our customers to join us in supporting breast cancer research.”

Pure Parima sources its Egyptian cotton from certified growers and is accredited by the Cotton Egypt Association (CEA), which uses DNA testing to verify the authenticity of Egyptian cotton. This independent certification supports the company's emphasis on transparency regarding the materials used in its products. 

Customers can explore Pure Parima’s collections and learn more about the campaign on the company’s website. 

Pure Parima is a New Jersey-based luxury home textile company specializing in certified Egyptian cotton bedding, towels, and bath essentials. The company purchases Egyptian cotton from certified growers and holds Cotton Egypt Association (CEA) accreditation, which includes DNA testing to verify cotton authenticity. With an emphasis on quality, transparency, and craftsmanship, Pure Parima offers a range of bedding and home textiles. Its products have been featured in CNN Underscored, Cosmopolitan, Martha Stewart, and Apartment Therapy.